Store of the Week – Flock

14 Mar

You all know how much I love to see new shops flourish. Meet Flock – an eclectic, pretty store nestled away on Shawmut Ave in the South End. Flock was opened in late 2009 by daughter/mother team  Lisa and Danielle Kupsc. What’s so great about this shop is that it doesn’t look like every other boutique in Boston. There’s a little funk, less prep and a whole lot of pretty. The mix of high-end and lower-end options can appeal to every age (and budget) bracket and the dress selection is near endless. Lisa and Danielle love to feature up and coming designers and also love color. There is nothing mono-chromatic or predictable about their buying which makes for interesting browsing and an electric floorspace. The bold display of antique furniture and vibrant seating near the dressing room adds that little extra something and makes for comfy lounging too.

I walked in yesterday on a whim and met a new friend right away – one of their adorable dogs (an interesting mix of lab and basset hound). He stayed with me as I shopped around – admiring fantastic trinkets by Megan Park and AK Vintage. I then proceeded to try on a few things…falling in love with the Lauren Moffat dresses and the supple t-shirts by Adie and George. So, what did I end up with? A Coreylynn Calter blazer (LOVE her stuff!!) and a blousy tunic by Built by Wendy (which will look fab with footless leggings and heels).

If you haven’t had a chance to visit Frock, then pop over. I bet you’ll find something unique, colorful and downright fun. Located at 274 Shawmut Avenue.


Style Girl


One Response to “Store of the Week – Flock”

  1. Flock March 15, 2011 at 8:31 pm #

    Love the write up! It was great meeting you! I’m reposting this on our twitter/facebook! -Hannah @flock

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